Every brand you film for, shoot-ready

From “can you film something?” to script, shot list, and pack list in minutes. Always on brand. Take the plan with you and get every shot.

DC Driftwood Coffee “We have a winter menu launching in November. Thinking a short cozy video to show it off? Any ideas?”

Winter menu launch Idea

Brand voice DCDriftwood Coffee Platform Instagram Format Reel Length 30 to 45s

Write Shoot plan

Refine

Scene 1 First light

Script

– The usual? Not today. Today you’re the tester.

– First cinnamon oat of the year. House rules: no verdict until the second sip.

– …Okay. That’s the one. That’s the one.

Shots

1 Steam on the front window, tight, no faces yet Driftwood, Mill Street Detail

2 First pour, top-down, hold the swirl to the very end Driftwood, Mill Street Close-up

3 The tester’s face, not the cup. The verdict, candid Driftwood, Mill Street Medium

Add shot

Scene 2 The menu, one line each

Script

– Maple pecan. Sweet, but not dessert-sweet. We had words about this.

– Cinnamon oat. It’s what we drink after close, so. Make of that what you will.

– Smoked honey. Back because you asked. And by “you” we mean Sandra, specifically.

Shots

1 Owner mid-pour, talking to someone off-frame, never to camera Driftwood, Mill Street Medium

2 Menu flat lay, hands sliding it in Driftwood, Mill Street Detail

3 Three cups landing in a row, one take Driftwood, Mill Street Medium

Add shot

Scene 3 The dock run

Script

– Frank hasn’t missed a first day in years.

– He takes it on the dock. Don’t ask. Tradition.

– Best one yet.

Shots

1 The drive out, cup in the holder, dash-mounted Fairview River Dock Medium

2 Frank’s first sip, wide, let the lake do the work he says that every year Fairview River Dock Wide

3 Steam off the cup in the cold air, hold, no cut away Best one yet. Fairview River Dock Close-up

Add shot

You “Yup, I got a plan ready. Sunday morning before you open?” You

Before Seedplot

Videos don't start as plans. They start as a backlog of half-formed ideas, or a message from a client.

video ideas.txt

winter menu video??
+ 14 more

Driftwood, 4:12 PM

Any chance of a video sometime next month?

Untitled

The blank page

Either way, the next stop is the same blank page.

script_v3_FINAL.docx today

script_v3_FINAL_final.docx today

shot list_v1.xlsx 2 weeks ago

shotlist NEW.xlsx yesterday

pack + notes.txt ???

The drift

The script has to sound like the brand. The shot list has to match the script. And every edit pulls the two apart.

At the counter, 9:40

which shots were here??

Reminder, shoot 9:00

bring ND filter + batteries what else??

Shoot day

Scrolling for the script, cross-checking the shot list, trying to remember what you meant to bring.

So shoots slip, and good ideas never make it to camera.

The brand profile

A good plan starts with the brand

So that's where Seedplot starts. Every brand you work with keeps its own living profile: your own, or every client on your roster.

Inspired by something? Add it as a reference to show where you want to take the brand.

Your brand videos Other reference videos 12:40 8:15 15:02 + 10 more 21:34 9:58 Your note “Love the long kiln reveals.”

FC Fieldnotes Ceramics DC Driftwood Coffee

FC Fieldnotes Ceramics Your own channel

Tone Quiet, unhurried, process-led

Endings A held shot, the last line on screen, no outro

Signature phrases “straight from the kiln”“there’s always one”

Cut rhythm Quick cuts, pausing on the interesting pieces for a few extra beats

Ambient sound Room tone only. Music enters at high-impact moments like kiln reveals

Hooks Opens with hands already doing something interesting, no intro

Camera movement Same three locked-off setups every session

Direction Moving toward longer kiln reveals, like the studio channels you shared.

DC Driftwood Coffee Client

Tone Warm, teasing, first-name-basis

Endings Owner waves from behind the machine, cut to the logo

Signature phrases “you’re the tester”“back because you asked”“ask for it warm”

Cut rhythm Quick through banter, lingers on the reactions and product shots

Ambient sound Regulars' chatter left in

Hooks Direct to camera, calling back something the audience asked for

Camera movement Handheld, follows whoever's talking across the counter

Direction Steering toward the owner on camera more often.

How it works

Start with what you have

A rough idea, a client brief, or a single sentence is enough.

New idea Winter menu launch, cozy vibe

Get a full draft in two or three minutes

Script, shot list, and pack list arrive as one plan, in the brand's voice.

Endings

A held shot, the last line on screen, no outro

From Driftwood’s brand profile

Quick notes

before open, regulars in it. Sandra? Frank’s dock thing?

Written when the brief came in

Scene 3 The dock run

Steam off the cup in the cold air, hold, no cut away

Best one yet.

Fairview River Dock Close-up

Pack list Fairview River Dock Thermos flask

Make it yours

Edit or say what feels off. The script comes back reworked, with the shots still in sync.

Winter menu launch Refine

Scene 1 First light Reworked

Script

– The usual? Not today. Today you’re the tester.

– First cinnamon oat of the year. House rules: no verdict until the second sip.

– (no dialogue until the pour lands)

– …Okay. That’s the one. That’s the one.

Shots

1 Steam on the front window, tight, no faces yet Driftwood, Mill Street Detail

2 First pour, top-down, hold the swirl to the very end Driftwood, Mill Street Close-up

1 Steam on the front window, no dialogue, hold 3s Driftwood, Mill Street Detail updated

2 First pour, top-down, hold the swirl to the very end Driftwood, Mill Street Close-up

Ask for a change

Refine

The opening feels staged. Quieter, nobody talks until the first pour.

Reworking the script, shots kept in sync

Take it to the shoot

Shots grouped by location on your phone, checked off as you go. The pack list comes too, so nothing gets left at home.

Shoot plan Winter menu launch 3 of 9 captured

Pack list 7/7

Fairview River Dock 3/3

The drive out, cup in the holder, dash-mounted Medium Scene 3

Frank’s first sip, wide, let the lake do the work Wide Scene 3

Steam off the cup in the cold air, hold, no cut away Close-up Scene 3

Driftwood, Mill Street 0/6

Steam on the front window, tight, no faces yet Detail Scene 1

First pour, top-down, hold the swirl to the very end Close-up Scene 1

The tester’s face, not the cup. The verdict, candid Medium Scene 1

Owner mid-pour, talking to someone off-frame, never to camera Medium Scene 2

Menu flat lay, hands sliding it in Detail Scene 2

Three cups landing in a row, one take Medium Scene 2

FAQ

What do I actually get back?

A complete shoot plan for each idea: script, shot list, and pack list as one document. Yours to edit, refine, and take to the shoot.

Can't I just use ChatGPT and a template?

You can, and plenty do. But chat starts from zero every time, and the script, shots, and pack list end up in different places. Seedplot already knows the brand, and the plan stays one document, all the way to the shoot.

Who is Seedplot for?

Videographers and social media managers who film for client brands. Works on your own channel too.

Do I need a brand guide or a big setup?

A link to their channel is enough. Seedplot learns the voice from what they've already posted. You can also start from an idea alone.

How does early access work?

We're opening Seedplot in small waves. Early users get in free and help shape what gets built next.

Your next video is half an idea away.

Free to start. No credit card.

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